Pembroke at Friendly Center

We built the Pembroke brand from the ground up. The work began with brand strategy and positioning, followed by naming. From there we designed the logo and full visual identity, including typography, color palette, custom patterns, and image treatment, all documented in an interactive brand guideline with downloadable assets. We then carried the brand into a stationery suite and construction fence graphics that introduce Pembroke on site.

Pembroke now has a confident, modern identity that sits comfortably beside Friendly Center’s retail mix while feeling distinctly residential. The fence graphics put the brand in front of the neighborhood long before the building opens, and the system is built to grow with the community through preleasing and beyond.