Riverbank

A luxury high-rise in Hell’s Kitchen, NYC with jaw dropping views of the Hudson Yards.
Scope
We worked with Riverbank to bring new life to their brand and digital presence. The project included a full brand refresh, a new visual direction, and a clearer, more distinctive voice to anchor their messaging. We redesigned their website to better highlight the property’s lifestyle, amenities, and location, and we rewrote all site copy to match the updated tone. To support their marketing efforts, we also created a set of digital ads that carried the refreshed identity consistently across channels.
Result
The refreshed brand gives Riverbank a stronger, more cohesive story—one that feels modern, confident, and aligned with their audience. The new website makes it easier for prospective residents to understand the building’s offerings and get a feel for the experience, all through cleaner design and clearer messaging. With a more engaging digital presence and a sharper brand voice, Riverbank is better positioned to stand out in a crowded market and convert interest into qualified leads.