The Morgan Provost Square

We rebuilt The Morgan’s brand identity from the ground up—designing a new logo, selecting a refined color palette, and developing unique patterns and visual assets to create a distinctive identity. We carried that design language across both digital and print media: we created a new website, crafted full site copy, and also designed business cards, brochures, thank-you cards, and a comprehensive outreach package. The refreshed voice and visuals offer a unified, elevated personality for The Morgan, aimed at capturing its lifestyle-driven, luxury apartment positioning.

The new identity feels cohesive and elevated, giving The Morgan a clear, polished presence that reflects modern, upscale urban living. The website now showcases apartments, amenities, and lifestyle features with clarity and intention—inviting prospective residents to imagine life there. With the new print materials and outreach package, The Morgan presents a consistent and premium experience across every touchpoint, strengthening its brand perception in a competitive market.