.svg){kind=icon}
Consistency builds trust—and in commercial real estate, trust accelerates leases. A brand style guide keeps every touchpoint aligned as your property portfolio grows. Whether you operate five communities or fifty, here's how to build a guide that works.
1. Define Your Visual Identity
Start with logo usage rules, brand colors (with hex/RGB/CMYK values), and primary/secondary typefaces. Include spacing rules, size minimums, and dos/don’ts.
2. Set the Tone with Brand Voice
Define your verbal identity. Is your tone confident and aspirational? Playful and warm? Include writing examples, taglines, and key messaging pillars.
3. Image & Photography Guidelines
Outline preferred photo styles (light, airy, natural) and subjects (interiors, lifestyle, signage). Include mood references and retouching rules.
4. Signage, Print & Environmental Usage
Clarify how the brand should show up in physical spaces—from monument signs to leasing center posters.
5. Digital Guidelines
Include rules for web layouts, social graphics, and email templates. Ensure accessibility and responsive design standards are met.
