Here’s our recommended timeline, based on a 12-month pre-leasing schedule:
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12 Months Out:

• Finalize brand strategy
• Begin naming process
• Start early domain/SEO strategy

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9–10 Months Out:

• Logo, identity, color palette
• Build moodboards and signage mockups
• Begin developing website
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6–8 Months Out:

• Order branded construction signage
• Create investor package
• Build lead capture landing page
• Launch teaser social accounts
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3–5 Months Out:

• Launch full website
• Push digital campaigns (Google, social, display)
• Host virtual or in-person pre-leasing events
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1–2 Months Out:

• Begin tours (if units are ready)
• Send pre-leasing emails
• Deploy social testimonials and early resident stories
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Post-Opening:

• Push opening campaign
• Highlight move-ins and new amenity features
• Launch full resident experience campaign

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