Why ADA-Compliant Websites Matter

At Sabato, we build brands—and digital experiences—that convert. But what good is a beautifully designed site if it’s not accessible to everyone? For commercial real estate companies, especially those managing multifamily housing, mixed-use developments, or public-facing commercial spaces, having an ADA-compliant website isn’t just a nice-to-have. It’s essential.

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Accessibility Isn’t Optional—It’s Expected

The Americans with Disabilities Act (ADA) mandates physical accessibility in your buildings, and the same principles now apply online. From leasing portals and amenity booking systems to digital brochures and virtual tours—your website is an extension of your built environment. If it's not usable for people with disabilities, your entire digital leasing or marketing experience is compromised.

Think about it: if a potential tenant with a visual impairment can’t navigate your floor plans, or if a prospective commercial client can’t fill out a contact form using keyboard navigation, you’re losing business and risking litigation.

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Why It’s Critical for CRE Portfolios

Whether you're Hines launching a new luxury high-rise or a property manager overseeing dozens of communities, ADA compliance directly impacts:

• Lead Conversion: 15% of the global population lives with some form of disability. Ensuring your website is accessible expands your reach and opens the door to more qualified leads.
• Legal Protection: Lawsuits for non-compliance are on the rise, especially for companies with public-facing services and digital forms.
• Brand Reputation: An inclusive brand is a powerful brand. ADA compliance signals thoughtfulness, professionalism, and attention to detail—values that resonate with both tenants and investors.

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What ADA Compliance Looks Like for CRE Websites

Here are a few core features we include in every Sabato-built website:

• Keyboard navigability for forms and menus
• Alt text for all images (think: building renders, lifestyle photography, floor plans)
• Clear color contrast for readability
• Screen reader compatibility
• Accessible virtual tour experiences
• Proper HTML markup to ensure assistive technology can interpret content

We go beyond checkboxes—we design accessible digital environments that feel seamless and intentional.

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Build More Than Just Beautiful Spaces

Your website isn’t just a marketing tool—it’s part of the experience you deliver. Just like a well-designed lobby or ADA-accessible unit, your digital presence should welcome everyone.

At Sabato, we specialize in designing high-performance, ADA-compliant websites that align with your leasing goals and development timelines. Let’s make accessibility part of your blueprint from day one.

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